News roundup: ITV America strikes Nobody’s Hero deal; Beyond’s UK sales; Cinedigm streams with FreeCast; and more…

Television Business International Article

ITV America signs overall deal with unscripted prodco Nobody’s Hero.

ITV America has signed an overall deal with Nobody’s Hero, the new production label created by unscripted entertainment veterans Christopher Potts and Jonty Nash.

Potts and Nash were the creative minds behind unscripted shows including Nailed It and Sugar Rush for Netflix, as well as the UK’s Made In Chelsea, and teamed up in January to launch the company.

Under the new deal, Potts and Nash will create, develop and produce reality projects alongside the ITV team, with access to the company’s scale and infrastructure.

“Chris and Jonty’s out of the box approach to IP and format creation in the US, with a particular focus on streaming, is just one of many places we’re headed with ITV America,” said ITV America CEO David George. “We welcome their refreshingly singular style and look forward to helping build Nobody’s Hero into a powerhouse label within our portfolio.”

Potts and Nash commented: “It’s been famously said that, in Hollywood, ‘nobody knows anything.’ That includes us, but we’ve managed to make a few good guesses so far – and this deal with ITV America allows us to continue to do that, alongside a top-class, immensely supportive production and operations team.”